June 7, 2013
11:00 a.m. registration
11:30 a.m. - 1:00 p.m. lunch and program
Multnomah Athletic Club
Historic Campaign
Reed College's Successful 2012 Centennial Campaign
Jan Kurtz and Chris Brentlinger, Reed College
Reed's third capital campaign was a great success, marking the college's transition to a truly alumni and parent-supported college. Completed on December 31, 2012, Reed raised $204 million, which, measured on a per alumnus basis, is the most ambitious higher education campaign in the Pacific Northwest. It progressed in some expected ways and contained many surprises. It took dedicated leadership, making fund raising a college priority, and some leaps of faith. Bad timing included a recession in the 2nd year and a change in the college's president in the last year. Kurtz and Brentlinger were there for the duration. They will outline:
- Planning a campaign in the absence of a feasibility study.
- Instructive variance between the theoretical and actual gift pyramid, and between fundraising goals and results.
- Lessons learned in creating, motivating and deploying Reed’s first true major gift team.
- Successful and unsuccessful experiments in using fundraising volunteers and trustees.
- How to use a campaign to strengthen rather than weaken an annual fund.
- Insights gained in ending a campaign with more prospects.
- Thoughts on avoiding a post-campaign slump.
Jan Kurtz is Director of Development and Campaign Director at Reed College where she heads fundraising operations for the college, including major and planned gifts, annual fund and foundation support. Jan has been with Reed for seven years. Prior to that she served as the Executive Director of Portland State University Foundation for eight years. Before entering the higher education arena she spent six years as Executive Director of Portland’s American Advertising Museum.
Chris Brentlinger is Director of Major Gifts at Reed College and has been at Reed for almost nine years and a major gift fund raiser for over 20. Before Reed he worked at Oregon Health Sciences University (in ophthalmology and cardiology) and Legacy Health System (in oncology and neurology). Early in his career he was in the Peace Corps in Africa and also worked in China, Washington DC, and San Francisco.

Exam preparation series for members and nonmembers
CFRE Preview
June 12, 2013
5:00 - 6:30 p.m.
Register for this free program
CFRE Study Series
Weekly classes
4:00 - 7:00 p.m.
July 31, August 7, August 14, August 21, August 28
The preview program and study series will be hosted by Mercy Corps
Program Fee
$65 for AFP members
$125 for non-members
NEWCOMERS' LUNCHEON
This no host luncheon is an opportunity for new and prospective members to meet current AFP members and other colleagues in an informal social setting, and to learn more about what AFP has to offer senior fundraising professionals in our community. There is no cost to attend but space is very limited and registration is necessary to reserve your spot.

