The Power of Renew
Catherine M. Connolly, CFRE
What can "renew" do for you? Every donor should have the opportunity to renew their annual support of your cause, and by building a communication plan toward that goal, you will both build a better connection with your donors and raise more funds. Come hear about successful renewal programs, see results showing the impact of the renewal ask, and learn about the strategies that any organization can implement. We'll discuss renewals in an integrated direct response program, to reach out to donors and renew their annual support.
LEARNING OBJECTIVES AND PARTICIPANT OUTCOMES
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Learn how the concept of renewing matters to your donors
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Raise more funds through direct marketing
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Engage your donors
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Learn how to improve what you're already doing to renew donors annual support
ABOUT CATHERINE CONNELLY
Catherine has been working in membership and direct marketing for almost 25 years. She has been on both sides of the consulting relationship — as both a client and a consultant. After working at a large, national consulting agency, she spent time at Sierra Club Legal Defense Fund (now known at EarthJustice). There she integrated the direct marketing program into the bigger scheme of the entire Development office, along with building the institutional readiness needed for a successful mail program. For more than 15 years, she has been consulting, working with clients both nationally and locally who are facing challenges with their direct marketing efforts.
When
Thursday June 21, 2012 from 11:30 AM to 1:00 PM PDT
Where
Multnomah Athletic Club
1849 Southwest Salmon Street
Portland, OR 97205
REGISTRATION FEE
AFP Members $35
Nonmembers $50
BROWN BAG LUNCH: Share the Power of Stories in Fundraising
Join fellow AFP members at a brown bag lunch to share and discuss your organization's story, or whatever stories are of interest to you right now. Bring your lunch and a short video (7 minutes or less), or other story-telling materials, to share with the group. We hope you can take advantage of this informal opportunity to connect with colleagues, and provide each other with support and good cheer! Questions? Contact our AFP Stewardship Chair Sally Dadmun Bixby at sbixby@ourhouseofportland.org or 503-595-6126.
When
Tuesday June 5, 2012 from 11:30 AM to 1:00 PM PDT
Where
Our House
2727 SE Alder Street
Portland, OR
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